A researcher at the University of Exeter carried out a survey into the public acceptability of a controversial overhead powerline in Nailsea, Somerset. In summer 2010 a market research company conducted surveys face-to-face with 503 Nailsea residents in their homes, sampling for a range of different sociodemographic characteristics including age, gender and length of time they had lived in the town. The study found that education, length of residence, and types of place attachment were significant in determining people’s responses to the powerline. Their perceptions of positive and negative impacts, levels of trust in the developer, and understandings of procedural justice in the process were also important. The researcher argued that this showed objections to the powerline were more than just ‘NIMBYism’ as had often been alleged.