University of Surrey nationwide survey for 1004 respondents carried out in2015 to collect data about consumers’ willingness-to-shift their daily activities. The researchers focused on the activities that constitute the major part of domestic energy consumption, i.e. cooking, dish-washing, entertainment, heating, laundry and showering. According to the results, consumers’ original timing of the end-use activities, sociodemographic factors, ownership of specific appliances and level of concern for energy-saving are influential for their willingness-to-shift activities.