The Time is Now rally was a UK nationwide activism campaign demanding from legislators to take bolder action against climate change. Thousands of campaigners from over 100 environmental, conservationist, student and interfaith groups had taken part in a rally in London in June 2019. The event was organised by The Climate Coalition and Greener UK, two groups representing leading environmental organisations such as the WWF, RSPB and Friends of the Earth with millions of members across the country, as well as aid agencies and women’s groups. The campaign produced new forms of nonviolent civil disobedience and creative protest developed to compel government action for a healthy, green and fair future.